Too Juicy is the brainchild of Hugo — seven years old, already entrepreneurial, and curious enough to ask his dad to help him build something real. With a natural eye for creativity and a genuine interest in business, Hugo wanted an outlet that was his own. So together, they built one.

The name came the way the best ones do — completely by accident. While the boys were playing putt putt, Hank, Hugo's little brother, overshot the hole and had the perfect two-word review of his own effort: "Too Juicy." Hugo knew immediately. That was it. No brainstorm needed, no focus group — just a three-year-old with impeccable instincts and zero filter.

Hugo will be donating proceeds from each sale to a charity. Join our mailing list to learn more.